What is a marketing consultant?
In the modern and advanced world, maintaining businesses is very important for individuals, brands and business owners. An old brand has been trying for years to achieve success and profitability, and on the other hand, a new brand and company needs to ensure its future with more effort, in addition to maintaining its position in the market and among competitors. For this reason, all parts, elements and departments of a brand must interact with each other with seriousness and compliance with professional principles. But in the meantime, one of the most important options that makes the brand and company maintain its position and take a step in the path of progress is knowing its market in a correct and principled way. This important thing should be done for all companies, both old and traditional, modern and new, which is the responsibility of the marketing department. Certainly, marketing consulting is one of the important principles of any company to know the market correctly.
In the past decades, various brands and companies were not very interested in marketing or pursued it to a limited extent due to the stability or low volatility of the markets and not so much competition. But today, the competition has become intense and new markets have emerged.
Therefore, every company needs to be aware of different markets, competitors and various marketing methods and other related matters in a professional and complete manner and implement its goals and principles in the set schedules. This is where every company needs a marketing consultant. But what is a marketing consultant?
A marketing consultant is basically an informed and knowledgeable person who, relying on experience and academic education in the field of marketing, gives advice to different companies for different stages of marketing. This person, who is also called a marketing consultant, is well aware of the market conditions, new trends, competitors and consumer trends, and according to the needs of the employer or that brand and company, he guides them in various fields and provides various consultations. After answering the question, what is marketing consulting? We should also take a look at the duties of this person. It should be noted that marketing consulting is one of the branches of business consulting.


What are the most important duties of a marketing consultant?
As mentioned in the previous section, a marketing consultant can guide companies and brands to the right path with his knowledge and experience so that they can get a good share of the market and earn good profits and income. Here, a question is raised that according to the wide activities and responsibilities in the field of marketing and consulting, what are the most important duties of a marketing consultant? Below is a list of these important tasks that a marketing consultant can provide for companies and brands:
1- Analyzing and reviewing related marketing issues and topics to establish a brand name or brand in the target markets
2- Providing market research using various research methods and establishing business position
3-Discussion and consultation regarding different marketing methods and implementation of desirable options
4- Helping to design the customer attraction process is one of the most important duties of a marketing consultant
5- Doing things related to research and development for the products and goods considered by the employer or brand
6- Creating professional and relevant marketing processes and channels according to the needs of the organization and brand

What is the purpose of marketing consulting?
At the beginning of this article, we answered exactly with this question, what is marketing consulting? You use this consultant to make an impression on your customers. Marketing and advertising is about giving a good feeling to the audience, and a marketing consultant will do this for you.
The purpose of receiving marketing advice is that, in addition to monitoring and maintaining current customers and markets, new and pristine customers and markets are also identified and planning is done to gain market share. Therefore, a marketing consultant should, in addition to providing professional advice, also lead and manage his team to carry out the discussed tasks. Besides, the marketing consultant uses his creativity and pays special attention to the modern principles of marketing, accounting and economics. But the duties of this marketing consultant do not end here.
Marketing and marketing deals with a large set of raw data and extensive information, that's why these things need to be carefully monitored and analyzed by a marketing consultant in order to make short or long term strategies and plans. It should be done based on these things for a while