How does advertising consulting help you?Its types and benefits
If you are one of those people who are interested in statistics and their analysis in any subject, it is better to add this one to your list:
60% of business closures caused by the COVID-19 crisis are ongoing.
As a business owner, you may feel a little doubt about this statistic and think of a way to adapt to the new market changes and attract new customers. How do you think this is possible?!
Isn't it better sometimes, instead of trying to carry out all the marketing and advertising goals by ourselves and losing time by trial and error, to get help from an expert and a consultant who has the pulse of the market in hand? From digitizing your business to identifying new and advertising opportunities that can lead to the promotion of your brand, all can be realized for you through an advertising consultation.
Maybe if you are a startup or a new entrepreneur, you may find it unnecessary to have an advertising consultant at the beginning and you don't want to pay for it. It is better to be aware that your knowledge in various fields in your business field will be completed in the long run and having an advertising consultant will not only save you time, but also save you money by preventing costly mistakes.
We think it is enough that if you don't want to be among that 60%, you should consider it necessary and necessary to have an advertising consultant who will enlighten your way.
In this article, we will discuss all the topics related to having advertising advice so that you will be more aware of its necessity. Stay with us with these topics:
What is an advertising consultant?
What can a marketing consultant do for your business?
When do you need advertising consulting services?
Why does your business need to work with an advertising consultant?
How to choose the right business growth consultant for partnership?
What are the contents of Ektanet advertising consulting services?
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What is advertising consulting?
The advertising consulting process deals with a set of measures such as research and search for the best solutions and professional suggestions in order to improve the effectiveness of an organization's advertising activities.
In other words, a business advertising consultant is an expert who, by understanding the goals of your company and recognizing its key challenges, helps to create powerful marketing tactics to attract customers and implement effective advertising to increase the overall sales of your products or services. to give
There is no doubt that advertising is a key factor for the success of any business, and your business is no exception; Of course, hiring an experienced advertising consultant can help you achieve your marketing goals and bring countless successes.

What can a marketing consultant do for your business?
There are basically two ways in which a consultant's professional expertise can benefit your business:
1) Consultants can do most of the marketing activities themselves on behalf of your business.
Or they give you training and advice and you take over doing these things yourself.
An advertising consultant helps you create regular or ad-hoc campaigns for your marketing goals.
2) They also take the time to discuss promotional plans and strategies during those activities to improve your promotional tactics.
Market research is another service that some marketing consultants provide, where they research the products and markets of competing companies. This can range from a simple price study of competitors, checking company profiles online, to conducting a full-scale survey of consumer needs.

When do you need advertising consulting services?
Business advertising consulting services are not limited to just one sector or company size.
In fact, both startups and long-established organizations can benefit from advertising consulting in order to grow and optimize their business.
Working with a consultant is a good idea if:
You need an experienced and temporary leader.
You see that your business is growing and you need to find new ways to grow to take advantage of the potential.
You have a limited budget and would rather spend it on hiring an experienced consultant on a short-term contract rather than hiring someone on a permanent basis for the company's advertising.
In critical and challenging times like the COVID-19 crisis, when most organizations are struggling to continue operating, investing in a professional advertising consultant can be effective and beneficial for your organization.
The sectors that suffer the most during the outbreak of an epidemic like Corona, it is better to use the services of an advertising consultant so that they can overcome the crisis more successfully and their business will not be irreparably damaged. Below are some of the jobs that are more vulnerable in these cases:
Restaurants
Retail stores
Cosmetic and beauty services
Sports and fitness clubs
Commerce and services
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Why does your business need to work with an advertising consultant?
According to the Bureau of Commerce, there were about 31.7 million small businesses in the United States in 2020.
But do they all still stand?If we look at the US Bureau of Labor Statistics table on the survival of private sector institutions, we can conclude that:
 20% of small businesses fail in the first year.
 33% of them fail within two years.
 50% of them fail within five years.
 66% of them fail within 10 years.
The reasons for these failures also vary, from lack of a business model to having the wrong team on board and more.
Running a small business is hard work and these statistics confirm that fact. Despite having a great product, sometimes it can be difficult to increase sales.
One of the biggest mistakes companies make is trying to iterate their business without benefiting from the sales process and drawing conclusions from past performance.
An advertising consultant can help you implement the right advertising strategy and find employees with the right skill sets so that your company can not only attract the right audience, but also discover new revenue streams that will drive your business forward. Consultants understand how each part of your marketing strategy affects your performance. They can refine and adjust your marketing efforts to achieve better results.